Tender Loving Canines

Tender Loving Canines Assistance Dogs

Design Partner: Buchanan Design

Logo, Stationery, Print Collateral, Event Signage

$15,000

ABOUT TENDER LOVING CANINES

Tender Loving Canines Assistance Dogs (TLCAD) began as a small non-profit, all volunteer organization in 1998 with a goal to train service dogs for those seeking a fuller, more independent life. At the time, there was demand for dogs who could assist with mobility, seizures, cerebral palsy, Tourette’s and hearing issues. Responding to these needs, TLCAD focuses their high standards of service dog training in two ways. First, Leash-On-Life Program assists children and families who have been impacted by autism. Second, At Ease Program serves the needs of our country’s Wounded Warriors.

Both benefit from the gift of a dog whose instincts and abilities have been schooled for service. TLCAD starts with the centuries old belief that a dog is mankind’s true companion … and the benefits begin almost immediately.

The mission of TLCAD is to transform lives with service dogs.

TENDER LOVING CANINES SAID:

Tender Loving Canines Assistance Dogs (TLCAD) now has a fresh new look – thanks to our partnership with Buchanan Design. The past year has been an exciting one for our organization, filled with change and growth. With this growth came the need for rebranding, a way to better capture and express our mission. Being a small nonprofit with almost all of our resources going to our programs, TLCAD did not have a large marketing budget for a design transformation.

Through researching design agencies, we came across the Orange Tree Project who helps to match nonprofits with local design agencies (at a discounted rate) to help them to better achieve their mission. We were put in touch with Bobby at Buchanan Design, who made our vision into a reality. Our new logo captures the spirit of transformation that our service dogs bring to the lives of individuals with disabilities. Our marketing materials highlight TLCAD in a way that both simply and powerfully conveys the impact of our work. This new look has also given our staff a new sense of confidence – it was the final step in our  “out with the old and in with the new” process of growth.

Working with professionals at Buchanan Design has been a wonderful experience for TLCAD, as we have learned to see our organization in a different light. We have found the best part about this partnership is that designers at Buchanan Design have an eye for creating impact through simplicity, allowing TLCAD to clearly represent our mission. We are fortunate and very thankful for the opportunity to work with such talented professionals who took the time to really get to know us and our organization and include us in the design process – making for a very successful rebranding experience.

All of our staff is very proud to display our brochure and business cards – since we look ‘real’ now in the big business world. I truly feel that your branding helped us grow this past year to be in the place we are today. Thank you so much!!!
Karen Shultz, President, Tender Loving Canines

We have found the best part about this partnership is that designers at Buchanan Design have an eye for creating impact through simplicity, allowing TLCAD to clearly represent our mission.
Ashleigh Weimer, Tender Loving Canines

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